The most expensive CRM system in the world cannot help your business if it is not useable.
The best systems have a few things in common that make them both popular and highly effective.
The simpler the system is to use, the more it will get used.
If you cannot get your employees to use the system because it is complicated or difficult in any way, then you might as well not have a CRM system at all, because it will not be effective.
The system also needs to have excellent tracking capabilities, in order to collect all the data you will need.
The whole system needs to be accessible from mobile devices.
This allows you to input data from many different locations.
It gives you access anywhere, anytime to the full program.
You will not get good data if remote access only allows the user to access a portion of the system.
Remote access is also necessary if you have employees who work from home, and CRM systems management is an ideal option for that situation.
Must Have Points
Your CRM system needs to be flexible, and you need to have the ability to change its focus, either temporarily or permanently, in order to allow it to give you the information that will best assist your company.
This means that the system needs to be good at managing lists and base data. You need to be able to see that data in multiple formats and in different contexts.
This ties in with integrated analytics, because you must be able to interpret the data you have collected so carefully.
When the data is properly collected and analyzed, it can indicate clearly what direction the sales team needs to take in order to generate increased sales for the company.